Job boards are on life support. The Monsters and CareerBuilders of the world don’t know it yet, but they’re zombies. TheLadders saw this coming. So we needed to change. Adapt. Become something… more. But how?
The answer: Let’s be more helpful. Let’s do the work for the job seeker. After all, most people are experts at doing their jobs, not finding a new one. What about us? We are experts at exactly that. We have the knowledge to really help them make the right career moves. So let’s take personal help to another level and become a job-matching service.
At the end of the day, it meant that we were doing more for you, because we’ve dedicated our jobs to advancing our customers’ careers. After countless focus groups, research, brainstorms, and hours spent plugging away at the keyboard, we had it.
At TheLadders, “Your Career is Our Job.”
That’s what we’re about, that’s who we are. The new tagline truly resonated externally and internally.
But a tagline was only the beginning. As a company, we needed the brand and it's message to come through every interaction with customers. First, that meant building a responsive website for users for easy access to jobs on any device. Second, supportive and ground-breaking insights and content from career-focused leaders. And third, we needed to stop thinking online only and allow job seekers to meet the experts through events and conferences.