The Little Remedies children's medicine brand wanted to promote their brand's new message of "Everything They Need, Nothing They Don't". The team pitched a simple program designed to challenge parents to take an important pledge to "Say Yes to Less".
Little Remedies promised to donate $1 to the Make-A-Wish Foundation for every person who signed up to take the pledge, up to $100,000. Families were encouraged to go to www.SayYes2Less.com and take the pledge to simply "Say Yes to Less" of the things their children don't need to live happy and healthy lives. The simple pledge focuses on the things we need less of in our families' lives: less sugar, less waste, less distractions, and less negativity.
Participants will also be able to track their pledge progress at www.SayYes2Less.com – each daily check-in will be an entry into a sweepstakes to win $2,500. The family-focused pledge and the Make-A-Wish® Foundation donations are in line with the Little Remedies® philosophy: "Everything They Need, Nothing They Don't".